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When the stakes are high
judgement matters

Goodwill is a significant asset - build and

protect it

Calm under pressure.

Clear thinking.

Experienced counsel.

We help you communicate well.

 

Protecting reputation. Managing complexity. Helping leaders make good decisions under pressure.

Reputation can take decades to build and moments to damage. An issue or crisis rarely begins as a communications problem. It may be a leadership problem, a people problem, an operational failure, a governance issue, an activist campaign, a cyber incident or simply a situation that has moved faster than an organisation expected.

The communications response matters. But first, you need to get the strategy right. There are too many tacticians and not enough strategists: people with the proven experience, judgement and track record to entrust your and your organisation's reputation with.

WALLIS&CO advises boards, CEOs and organisations facing complex reputational issues, intense scrutiny and high-stakes situations. Our approach is calm, practical and strategic. We have a proven track record, experienced judgement and have earned the stripes to advise at the highest level. 

CRISIS COUNSEL

When a serious issue emerges, leaders need experienced advice quickly.

WALLIS&CO can work directly alongside the CEO, board and existing communications team or agency, providing senior counsel on all areas of reputation management, issues and crisis. This includes counter crisis preparedness.

The objective is to help the organisation emerge from the situation with trust, credibility and relationships intact. Or even better, not enter a crisis at all. 

REPUTATION ADVISORY

The best reputation work happens before a crisis. WALLIS&CO works with organisations and senior leaders to identify emerging risks, strengthen reputation, improve stakeholder relationships and prepare for situations that could threaten trust or licence to operate.

This can include:

Reputation strategy
Understanding what drives trust in the organisation and where reputation can create — or destroy — value.

Issues preparedness
Identifying vulnerabilities and developing strategies before an issue becomes a crisis.

Stakeholder strategy
Building stronger relationships with the people and institutions whose confidence matters most.

Executive positioning and coaching
Helping CEOs and senior leaders communicate with clarity, credibility and authority.

Crisis simulations
Putting leadership teams through realistic scenarios so they understand how they will operate when pressure is real.

Media and stakeholder preparation
Preparing executives to perform effectively in difficult interviews and high-pressure environments including investors.

EXPERIENCE UNDER PRESSURE

Strahan Wallis has advised organisations and senior leaders through complex reputational issues and crises internationally for more than 25 years. His experience spans business and agri-business, media, professional services, technology, property, financial services, consumer organisations, agencies and purpose-led organisations.

What distinguishes the advice is an understanding that reputation is not simply a communications function.

The most important conversations often happen before anybody thinks about messaging.

They happen around the board or executive table:

  • What actually happened or could happen?

  • What is the right thing to do?

  • What happens next?

  • Who needs to know what and when?

  • What do we say and HOW do we say it?

  • How do we rebuild trust?

Good crisis management starts with good judgement.

DELIBERATELY SENIOR

Most clients engage WALLIS&CO for advice rather than implementation. That means we can work alongside an existing communications team, law firm, agency or other advisers without needing to replace them.

For larger or highly specialised situations, bespoke teams can be assembled from an international network of experienced professionals. WALLIS&CO deliberately works with a limited number of clients so senior attention can be provided when it matters.

Calm under pressure. Clear thinking. Experienced counsel.

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